Introductions
What do you hope to get out of this experience?
I've been putting off finalizing my identity for several years now and I've realized that if I want to take my freelance to the next level, I have to have a logo, website and complete identity for myself. I want to come out of this process with an identity and website that represents me and the work I that do; something I can proud of sharing.
Describe your business: services you offer, do you have a niche or specialty, who is your target market?
I offer both print and website design. I don't really have a niche or specialty, but I suppose I have built a lot of corporate design experience working in an in-house environment for over ten years. While I like some corporate work, I'd like to expand my portfolio to include more variety. A lot of my freelance work has been with non-profits, and some youth-market projects I've worked on have been a lot of fun.
What makes you as a designer or your business unique?
I believe that design is a tool for communication. My design education had an advertising design slant that taught me to look at solving every design problem with an eye towards melding words and visuals to say something that will reach the target audience. I'm also interested in examining the "humanizing" of brands and how to use this to clients' advantage to not only communicate an image but engage the target audience to interact with the brand and "own" a piece of it as well.
What kind of personality do you want to portray through your brand?
Smart. Stylish. Modern. Approachable. A Quirky Sense of Humor. Unafraid.
At what stage are you in the development of your identity?
I'm about 90% sure about the name: Speak Visual. I think the name expresses my strength and point of difference which I like. Sometimes I wonder if I would just be better off going with my own name, though. (that's the other 10% nagging at my brain)
I had developed the logo below, but now I'm not sure about it. I think it may be oversimplified; it just doesn't grab me. I don't care for the typeface used for the small type, and I think I want "Visual" moved up to the same size / style as "Speak". Although I also have some ideas running through my head of scrapping this and creating an icon from a stylized old-styled microphone. I think I have to hit the sketch books again.
Bonus: What inspires you? Find a link or a resource to share with the group so we can learn and inspire one another!
I really like these sites:
passing notes >> great presentation of samples and sense of intrigue about the company's services
nike 10 >> entertaining, great mix of video and flash, stylish
I've been putting off finalizing my identity for several years now and I've realized that if I want to take my freelance to the next level, I have to have a logo, website and complete identity for myself. I want to come out of this process with an identity and website that represents me and the work I that do; something I can proud of sharing.
Describe your business: services you offer, do you have a niche or specialty, who is your target market?
I offer both print and website design. I don't really have a niche or specialty, but I suppose I have built a lot of corporate design experience working in an in-house environment for over ten years. While I like some corporate work, I'd like to expand my portfolio to include more variety. A lot of my freelance work has been with non-profits, and some youth-market projects I've worked on have been a lot of fun.
What makes you as a designer or your business unique?
I believe that design is a tool for communication. My design education had an advertising design slant that taught me to look at solving every design problem with an eye towards melding words and visuals to say something that will reach the target audience. I'm also interested in examining the "humanizing" of brands and how to use this to clients' advantage to not only communicate an image but engage the target audience to interact with the brand and "own" a piece of it as well.
What kind of personality do you want to portray through your brand?
Smart. Stylish. Modern. Approachable. A Quirky Sense of Humor. Unafraid.
At what stage are you in the development of your identity?
I'm about 90% sure about the name: Speak Visual. I think the name expresses my strength and point of difference which I like. Sometimes I wonder if I would just be better off going with my own name, though. (that's the other 10% nagging at my brain)
I had developed the logo below, but now I'm not sure about it. I think it may be oversimplified; it just doesn't grab me. I don't care for the typeface used for the small type, and I think I want "Visual" moved up to the same size / style as "Speak". Although I also have some ideas running through my head of scrapping this and creating an icon from a stylized old-styled microphone. I think I have to hit the sketch books again.
Bonus: What inspires you? Find a link or a resource to share with the group so we can learn and inspire one another!
I really like these sites:
passing notes >> great presentation of samples and sense of intrigue about the company's services
nike 10 >> entertaining, great mix of video and flash, stylish
posted by Caroline at 4:36 PM
1 Comments:
Hi Caroline,
Sorry to post this here, but I wasn't sure how to reach you...
I can't log onto the "Designer's Identity Crisis" blog to comment. Where is my In-Box that has the invitation?
Thanks.
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